November 16 – Online travel and accommodation platform Booking.com as agreed a sponsorship with UEFA for both the men’s Euro 2024 in Germany and Women’s Euro 2025 in Switzerland.
Booking.com will have a digital and on-site presence through exclusive programmes for all 51 Euro 2024 matches and all 31 matches for the Women’s Euro 2025. The digital platform will be designated the official accommodation and attractions partner of both competitions.
In 2022 Booking.com was a sponsor of the 2022 Women’s EURO 2022, as well as the Women’s World Cup in 2023. No value was given for the new deals.
Guy-Laurent Epstein, UEFA marketing director, said: ” Building on the successes of the previous tournaments, UEFA and Booking.com remain dedicated to enhancing the fan’s journey. For all the fans travelling to attend the matches, Booking.com will offer a seamless travel and accommodation experience. Together, we unite the passion of football and the joy of travelling.”
Euro 2024 will be played in 10 host cities across Germany from June 14 to July 14. The draw for the final tournament will take place in Hamburg on December 2.
Adidas, Alipay, Atos, Coca-Cola, Engelbert Strauss, Hisense, Lidl and Vivo have already been announced as official global sponsors of Euro 2024. Women’s Euro 2025 sponsor include adidas, Amazon, EA Sports, Euronics, Grifols, Heineken, Hublot, Just Eat Takeaway.com, Lay’s, PlayStation and Visa as official global sponsors of UEFA Women’s EURO 2025.
Natalie Wills, VP Brand Marketing,Booking.com, said: “We know that passions inspire travel, and with our mission to help everyone experience the world, going to see your team play is the perfect reason to visit new destinations and to try new experiences, all while being part of some iconic football moments. This opportunity also means that we can be part of UEFA Women’s EURO 2025, supporting gender diversity and inclusivity in sport and travel.”
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