January 25 – Inter Miami have launched their partnership with cruise line Royal Caribbean International becoming the club’s main sponsor in a multi-year deal starting with the 2024 season.
Designated as Inter Miami’s Main Partner and Official Vacation Partner, the world’s largest cruise line will have the front-of-shirt position.
No value has been given for the agreement that will also see branding across stadium LEDs, in-match content, fan zone activations as well as on social and digital platforms.
Royal Caribbean will also activate through local community initiatives, and Inter Miami experiences on Royal Caribbean ships.
“Today marks a significant moment in an authentic partnership between two South Florida-based powerhouses, both deeply committed to the community we proudly call home,” said Inter Miami CF chief business officer Xavier Asensi.
At the shirt ‘reveal’ in Miami the cruise line also, with Lionel Messi on hand to help, the enormous Icon ship was unveiled which boasts six waterslides, seven pools, the first neighbourhood designed for young families, and more than 40 restaurants and bars.
“We are filled with a great sense of pride to come together with Inter Miami to represent South Florida and the community Royal Caribbean has called home for 55 years,” said Michael Bayley, president and CEO, Royal Caribbean International. “We’ve created vacation memories with millions of families around the world, and now we’ll be at the center of the memorable moments so many fans make supporting our home team – a team we now call family.”
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