February 27 – The Bundesliga has extended its partnership with Sportradar which will continues as the official provider of betting and streaming rights for the Bundesliga and Bundesliga 2 for another six seasons.
The partnership, which was due to conclude at the end of the 2025/26 season, also covers the German Supercup and relegation playoff matches.
Sportradar exclusive live match data rights deal will run until 2031.
Included in the agreement are betting and streaming rights for all matches in the WOW Virtual Bundesliga, the DFL’s esports offering.
Sportradar’s sports integrity division will lead the fight against match-fixing, incorporating education and prevention services in addition to existing bet monitoring through Sportradar’s Universal Fraud Detection System (UFDS).
Peer Naubert, Bundesliga International Chief Marketing Officer, said: “From the start, we have been aligned in pushing the boundaries of technology for the benefit of the fan, and this early prolongation, which by the end will take us to more than 25 years of collaboration, is an outcome of the trust and excitement we share for the future.”
During the extended agreement, the partners said they will work together to introduce innovative data and audio-visual products.
Moritz Gloeckler, Sportradar SVP Rights and Strategic Projects said: “We are the ideal partner to work with the Bundesliga in widening and deepening their fan base through the development of new AV and data-driven products, using the latest technologies such as augmented streaming and AI.
“This agreement aligns with our broader strategy to selectively invest in long term rights across key global sports which enable the continued innovation and enhancement of our offerings for our clients. We look forward to many years of partnering with the Bundesliga to redefine the soccer fan experience.”
Contact the writer of this story, Harry Ewing, at moc.l1734799758labto1734799758ofdlr1734799758owedi1734799758sni@g1734799758niwe.1734799758yrrah1734799758