March 19 – Concacaf has announced Chili’s Grill & Bar as the official restaurant of the 2024 Concacaf Nations League Finals that kick off at the AT&T Stadium in Arlington, Dallas, on Thursday.
Chili’s is Dallas-based business that opened its first restaurant there and has since grown to more than 1,600 restaurants worldwide across 29 countries and two territories.
Chili’s will receive brand visibility through in-venue signage and match broadcast promotions.
The restaurant chain will also use the sponsorship to demonstrate its commitment to its employees by hosting a dedicated ‘Chili’s Employee Appreciation Section’ during matches. “Our Chili’s Team Members are the heart and soul of our brand and are the ones fulfilling our purpose of making our guests feel special through ChiliHead hospitality, and we’re proud that Concacaf is helping us bring ChiliHeads from Dallas-Fort Worth to the Nations League Finals,” said Chili’s Chief Marketing Officer George Felix.
“Being part of this event in our hometown allows us to celebrate those Team Members who work right here in our backyard, and I can’t wait to see them turn a section of the stadium Chili’s red!”
Chili’s will use its sites to celebrate and elevate football culture during the Nations League.
“We look forward to collaborating with Chili’s to engage with fans including their incredible employees during the tournament’s final four,” said Concacaf Chief Commercial Officer Heidi Pellerano.
“The passion of football fans will be on full display in Texas during these matches, and we are very excited for Chili’s to be a part of this important competition.”
The 2024 Concacaf Nations League Finals kick-off with the semi-finals, scheduled on March 21, which will see the United States face off against Jamaica, followed by Panama versus Mexico. The Final and Third Place Match will also be played at the AT&T Stadium on Sunday, March 24.
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