March 22 – Premier League Manchester United have agreed a multi-year global partnership Malaysia Airlines who become the club’s official commercial airline.
Manchester United ended their commercial partnership with their previous airline partner, Russian state airline Aeroflot, in 2022, following the country’s invasion of neighbouring Ukraine.
The partnership was announced by Malaysia Airlines’ Group Managing Director of Malaysia Aviation Group, Izham Ismail, at an industry trade fair in Kuala Lumpur.
“This collaboration brings together two global icons, Malaysia Airlines and Manchester United, and will create unforgettable experiences for our fans and customers. Aligning with a globally recognised club like United places Malaysia Airlines in front of a massive worldwide audience, significantly boosting brand recognition, especially in Europe and Southeast Asia where United has a large fanbase.”
No value was given for the sponsorship.
Manchester United’s CEO of Alliances and Partnerships, Victoria Timpson, said: “Manchester United has a long-standing and proud connection with Malaysia, with a history of passionate support from across the country. We have three official Malaysian supporter’s clubs, with the Kuala Lumpur branch boasting one of the club’s largest supporter communities, reflecting the country’s love of all things United.
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