April 9 – Cereal brand Kellogg’sis providing 30,000 free spces at football camps throughout Great Britain this summer for 7-14 year olds.
Kellogg’s, is an official partner of the EFL who whom it signed a five-year partnership in 2023. For the football campaign it is also joining with Premier League champions Manchester City and Scottish giants Rangers and Celtic.
Chris Silcock, managing director of Kellanova (the company that owns Kellogg’s) said: “Most families will be within 15 miles of a Kellogg’s Football Camp, giving children up and down Britain an opportunity to get active this summer. Run by FA qualified coaches, the camps aim to be fun and to give girls and boys the opportunity to get on to the pitch and follow in the footsteps of their footballing heroes.”
New research shows that six in ten (59%) UK parents struggle to entertain their children during the school summer holidays. More than 8 in 10 parents (86%) want their child to experience less screen time during the break and believe that team sport is important to learn valuable life skills.
As part of the launch of the initiative the world’s longest multi-club football scarf was unveiled. The 100-metre scarf reflects the nationwide scale of the programme and the clubs involved.
Fomer Hull City and England defender, Michael Dawson, speaking for the EFL, said: “For me, football camps during school breaks were where I had the most fun, kicking the football around with your mates. The EFL has such an advantage being part of so many different communities up and down the country, and to have Kellogg’s on board this summer to give so many kids the same opportunity I had when I was younger is really exciting.”
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