May 15 – Jude Bellingham has partnered with Lucozade on a multi-year deal which will see the Real Madrid star become the face of a new multi-million pound ‘Bring the Energy’ TV campaign.
The signing comes ahead of a monumental couple of months for the 20-year-old as he eyes a first Champions League title with Real Madrid against former club Borussia Dortmund on June 1, before returning to Germany with the ambitions of lifting a first-ever European Championship trophy for England.
The new relationship with Bellingham builds on Lucozade’s 17-year partnership with the England senior men’s and women’s football teams. Bellingham is also the current favourite to take home the Ballon d’Or this winter, which could hinge on European success for both club and country.
Matt Riches, Head of Partnerships at Lucozade continued: “Jude embodies what we’re all about at Lucozade so this is a massive moment for our brand. He epitomises our Bring the Energy campaign and we know he’s going to take it to the next level. The next few months for Jude and the England team are going to be huge and we’re excited to be with him every step of the way.”
Bellingham lifted the LaLiga trophy last week with Real Madrid, his first league title .
Contact the writer of this story, Harry Ewing, at moc.l1732316365labto1732316365ofdlr1732316365owedi1732316365sni@g1732316365niwe.1732316365yrrah1732316365