May 22 – United Airlines has taken a new step in their ongoing partnership with Wrexham AFC by debuting limited-edition Wrexham-themed amenity kits and pyjamas.
This deal highlights the Welsh club’s increasing popularity in the US, as they become the most-watched club live by American TV audiences. The club’s unique relationship with fans across the Atlantic exploded into life following Ryan Reynolds and Rob McElhenney’s acquisition of the club in 2020.
Since the takeover, Wrexham has soared to new heights on and off the pitch. Having already achieved promotion to the English third tier last month, the Welsh club is reaping the benefits of a lucrative documentary and a second pre-season US tour with matchups against Premier League sides Chelsea and Bournemouth in California this summer.
Somehow, Wrexham is expected to be the biggest draw of the three sides.
A 6-0 thrashing of Forest Green on April 14 sealed promotion for Wrexham, marking their return to League One for the first time since 2005. This is an important milestone for the club, though still a far cry from the quality and scale of the Premier League, which has traditionally attracted American fans.
“With our amenity kits, we always aim to provide customers with products that make their travel journey more comfortable, as well as create one-of-a-kind keepsakes for them to enjoy well beyond their flight,” said Peter Wolkowski, Director of Onboard Product Design at United Airlines.
“Wrexham’s story is one that has been documented and celebrated these last few years, so we’re thrilled to now give United customers team-branded gear they won’t be able to find anywhere else.”
Contact the writer of this story, Harry Ewing, at moc.l1732315330labto1732315330ofdlr1732315330owedi1732315330sni@g1732315330niwe.1732315330yrrah1732315330.