May 28 – UEFA has announced that AXA will join the Women’s EURO 2025 partnership roster as an official global partner as the tournament gears up for kick-off next summer.
Already a major supporter of women’s football in Switzerland, serving as the title sponsor of the Swiss women’s national league and the women’s cup, the company has expanded its football partnerships to include sponsoring the UEFA Women’s EURO 2025 volunteer programme – an initiative that will engage 2,500 volunteers play a crucial role in delivering the tournament.
Guy-Laurent Epstein, UEFA marketing director, said: “AXA is a dedicated supporter of women’s football in Switzerland, so we are thrilled to partner with them for what will be an unforgettable UEFA Women’s EURO 2025. We look forward to working together to make this the can’t-miss event of next summer, while also strengthening women’s football in the host country and throughout Europe.”
The 16-team UEFA Women’s EURO 2025 tournament is set to take place across eight Swiss cities: Basel, Bern, Geneva, Zürich, St. Gallen, Lucerne, Thun, and Sion.
Patrick Cohen, CEO of European markets & health at AXA, said: “AXA is a strong supporter of women’s sport, as part of our drive for gender equality on all fronts – business, health, education, sports and society at large.
“I am incredibly proud of this sponsorship, especially as all European AXA entities pulled together to make it happen. We are thrilled to be partnering with UEFA and very much looking forward to this major international event that will bring together football fans from all over Europe.”
The qualification journey kicked off last month, with the excitement ramping up next week as teams clash on Matchday 3. The road to the finals will culminate in the play-offs at the end of the year.
Contact the writer of this story, Harry Ewing, at moc.l1734950885labto1734950885ofdlr1734950885owedi1734950885sni@g1734950885niwe.1734950885yrrah1734950885