June 18 – Vivo has continued its big tournament sponsorship with its V3 smartphone unveiled as the official smartphone of Euro 2024. Vivo also sponsored the 2022 FIFA World Cup.
Vivo’s V30 series is showcasing its product’s Ultra Wide-Angle Camera, which they say is ‘perfect’ for documenting “the grand spectacle that the competition has to offer”, and is running a consumer promotion along those lines.
The company is pushing its smartphone ability to enhance the overall spectator experience by leveraging its technologies, latest flagship portrait products, and experience in international sporting event collaborations.
No value was given to the deal, which will expire at the end of the tournament.
“Our partnership with UEFA EURO 2024 allows us to enhance the user experience by enabling everyone to enjoy the beautiful game and capture their most cherished memories,” said Yongduan Zhou, General Manager of the Overseas Product Department.
“The exciting game brings people all around the world together, and with V30 Pro, we want to fuel that passion by enabling users to become storytellers of this unforgettable journey. We’ll continue to develop the cutting-edge technologies that advance mobile photography and ensure that everyone can be a storyteller of their own experiences, with one single tap.”
Contact the writer of this story, Harry Ewing, at moc.l1731626177labto1731626177ofdlr1731626177owedi1731626177sni@g1731626177niwe.1731626177yrrah1731626177