June 25 – Premier League Liverpool have agreed a multi-year partnership with Japan Airlines (JAL) who become the club’s official airline partner.
No value has been given for the partnership that covers both men’s and women’s teams.
“Partnering with Japan Airlines is another major step forward in our club’s strategy to expand our international presence and engage more deeply with our diverse and dedicated global fanbase,” said Ben Latty, chief commercial officer at Liverpool.
As part of this agreement, Japan Airlines will collaborate with the LFC Foundation on community initiatives across global markets.
LFC claims more than 1.5 billion fan engagements on social and says it is the most viewed Premier League club on socials with 11.9 billion views. There are more than 330 Official Liverpool Supporters Clubs worldwide.
Junko Sakihara, Deputy Senior Vice President – Customer Experience at Japan Airlines, said: “This partnership is significant for us because it will allow us to deepen connections with our customers and develop new relationships with Liverpool FC fans around the world.”
Starting in July, JAL will support a youth football clinic around Liverpool’s pre-season match in Philadelphia in the US.
Fans can win match tickets, signed memorabilia and a trip to Liverpool through fan promotions. JAL Mileage Bank members will have a chance to access exclusive VIP experiences at Anfield.
Minako Kent, Managing Director of Global Marketing at Japan Airlines, added: “Japan Airlines and Liverpool FC share a deep commitment to nurturing multinational talent, investing in youth development, and supporting the communities we serve. Through our partnership with LFC Foundation, we are excited to expand these efforts and make a lasting positive impact on young people around the world.”
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