June 28 – Wolverhampton Wanderers have agreed a new multi-year partnership with LeoVegas Group, which will see the group’s sports betting brand BetMGM UK become the club’s official European betting partner for the next two seasons.
This marks a growth on the club’s previous deal with LeoVegas, which saw the brand feature on the front of Wolves’ training kits after their agreement this time last year.
The deal arrives just two weeks after the club agreed a multi-year sponsorship agreement with Debet, which the club said was the “biggest partnership in the club’s history”, and will see the brand become the club’s new principal and front of shirt partner for the next two seasons.
The partnership with BetMGM will see the bookmaker’s logo feature on Molineux’s double row pitch-side LED advertising system, static branding sites and media interview backdrops.
Russell Jones, Wolves’ general manager for marketing and commercial growth, said: “We’re delighted to announce this partnership with BetMGM UK and thank them for their support as we head into the 2024/25 Premier League season.
“Their support is invaluable to the club as we look to expand our portfolio of commercial partners and we look forward to working with the BetMGM team over the next two seasons.”
The Black Country club will travel to the USA for their pre season tour this summer, lining up versus Premier League rivals West Ham and Crystal Palace at the Stateside Cup.
This marks the first time Wolves have touched down in America for 43 years.
Contact the writer of this story, Harry Ewing, at moc.l1731607621labto1731607621ofdlr1731607621owedi1731607621sni@g1731607621niwe.1731607621yrrah1731607621