July 4 – Italy’s Lega Serie A has unveiled its new logo incorporating title sponsor Enilive for the first time.
Enilive takes over from long running telecoms sponsor TIM in a three-year deal that covers the Italian territory only.
Enilive is a producer of HVO biofuels from renewable raw materials which it does from its biorefineries in Venice, inGela, in the SBR biorefinery in the USA and, from 2026, in Livorno, where another Eni refinery is being built.
HVO biofuels are a solution to decarbonize road, air, rail and sea transport. Enilive’s product is available in about 4,000 of their service stations in Italy.
The sponsorship will be activated with the tagline ‘Serie A Enilive: muove la passione che ci unisce’ (Serie A Enilive: the passion that unites us moves us) and with prizes and exclusive experiences to Enilive customers enrolled in the ‘Enilive Insieme’ loyalty programme.
Enilive will also launch a competition with more than 10,000 VIP Experience tickets across the league for the 2024/25 season.
Over the next three years, the generators that power the broadcast and a/v production of league matches, curated andmanaged by Lega Serie A, will be decarbonised as they will run exclusively on HVO produced by Enilive.
Enilive said its service stations cater to more than 1.5 million people in Europe, who use them for refuelling, with products including as HVOlution diesel biofuel, bio-LPG, biomethane and electric charging. Enilive service stations are also reversioning the service concept offering other services including the car sharing service Enjoy, as well as Eni Cafés and ALT Stazione del Gusto, a new restaurant project developed in collaboration with Accademia Niko Romito.
Customers can also use the service stations for a range of daily tasks, such as paying postal slips or express shopping at Emporium stores.
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