July 8 – Leicester City, returning to the Premier League next season after a year in the Championship, have agreed a multi-year principal partnership with online gaming platform BC.Game.
Online cryptocurrency gaming platform BC.Game will be the front-of-shirt sponsor for the Men’s First Team and adult replica shorts from the 2024/25 season.
King Power, a long-time partner of Leicester City, becomes the club’s new Training Wear Partner.
Leicester City chief executive Susan Whelan said: “We welcome BC.Game to Leicester City – an opportunity to work with an innovative partner in a new category for the Club. As a leading global operator in a rapidly evolving environment, BC.Game already have a history of successful relationships in sport and we look forward to the development of a mutually beneficial partnership.”
BC.Game has a partnership with the Argentine Football Association, and has also invested in the developing E-Sports market. Founded in 2017 it has built its business around cryptocurrencies and the increasing interest in blockchain-based applications. Its platform supports a range of cryptocurrencies, including Bitcoin (BTC), and Ethereum (ETH).
Rayne Davis, Director of Marketing and Affiliates for BC Game, said: “This partnership represents a unique opportunity to introduce a new brand of exciting, safe and responsible online gaming to new audiences, and we look forward to a successful collaboration.”
No value was given for the sponsorship which doesn’t include the women’s team. Their principle sponsor is to be announced later this month.
Contact the wtiter of this story at moc.l1735257849labto1735257849ofdlr1735257849owedi1735257849sni@n1735257849osloh1735257849cin.l1735257849uap1735257849