July 9 – Chelsea have announced a new multi-year partnership with Singapore-based hospitality group Ascott.
Ascott will become the five-time Premier League champions’ official global hotels partner for the next four seasons, starting in July 2024, as part of a deal said to be the first of its kind for a Singapore hospitality group.
The agreement will see the Ascott brand displayed at Stamford Bridge for both men’s and women’s matches, as well as across the club’s social and digital channels.
Ascott has also been appointed to fulfil the ongoing management of the hotels based on-site at Stamford Bridge.
Casper Stylsvig, Chelsea FC’s chief revenue officer, commented: “We are excited to welcome The Ascott Limited as our new official global hotels partner, a trusted hospitality company with a global presence. We look forward to collaborating on a number of exciting projects that will accelerate Ascott’s ambitious growth plans in the UK and Europe, while also continuing to connect with our fans from across the globe in innovative and exciting ways.”
Tan Bee Leng, chief commercial officer, The Ascott Limited, said: “The partnership taps on the strong synergy between Ascott and Chelsea as storied brands with global ambitions and extensive networks.
“Leveraging the club’s massive global fanbase of over 600 million people worldwide and its premier position in European football, the partnership will provide unparalleled opportunities for Ascott to bring together the worlds of hospitality and football to curate memorable fan engagement activities, exclusive offers for Chelsea supporters, and bespoke stay experiences at Ascott properties for fans and guests alike.”
Off the back of a disappointing Premier League campaign, a new-look Chelsea will travel to the USA for their pre season tour later this month in an effort to kickstart a return to the top of English football.
They face champions Manchester City on August 18 in the Premier League, marking a trial-by-fire start for new boss Enzo Maresca.
Contact the writer of this story, Harry Ewing, at moc.l1725753713labto1725753713ofdlr1725753713owedi1725753713sni@g1725753713niwe.1725753713yrrah1725753713