July 10 – The Asian Football Confederation (AFC) has extended its partnership with Saudi-based Neom until 2029.
Already partnered for four years, they are now set for another five – an extension that will see Neom continue to serve as an Official Global Partner of the AFC’s national team and club competitions.
The new deal means that the Saudi company will also become the Presenting Partner of both the newly unveiled AFC Champions League Elite Final Stage for the 2024/25 season, as well as the upcoming breakthrough AFC Women’s Champions League season.
Datuk Seri Windsor John, AFC General Secretary, said: “Asian football is undoubtedly experiencing the dawn of an exciting new era, and we are delighted to extend our global partnership with Neom.
“We thank NEOM for underlining their belief and confidence in the AFC’s world-class competitions, particularly as we look to herald a brand new chapter of growth and progress for the Asian game in the coming years.
“This partnership renewal further reinforces the appeal of the AFC’s competitions to engage with the hundreds of millions of passionate fans of Asian football and we look forward to creating more historic moments with Neom to achieve mutually beneficial outcomes.”
Saudi Arabia NEOM is one of the most ambitious and currently the world’s largest construction project as the Saudis create a new urban area in Tabuk, at the northern tip of the Red Sea.
One of the central propositions for Neom is a focus on sports, both in terms of participation, but also with high level performance. As part of its promotion and own growth, Neom has said they aim to continue to work together to support the development of a new era in Asian football.
Nadhmi Al-Nasr, CEO, Neom, said: “NEOM’s partnership with the Asian Football Confederation provides us with a valuable platform to collaborate with a global football leader, creating opportunities and positively contributing to the development of sport across Asia.
“Sport is a key component of Saudi Vision 2030’s ambition to develop a healthy society with strong social bonds and the extension of our partnership with the AFC supports NEOM’s aspirations to become an innovative hub for sport and its goal to have one of the most physically active societies globally. We look forward to building on the success of our relationship with the AFC and continuing our joint efforts to drive the future of football.”
Contact the writer of this story, Harry Ewing, at moc.l1729226225labto1729226225ofdlr1729226225owedi1729226225sni@g1729226225niwe.1729226225yrrah1729226225
