July 11 – Manchester City have agreed a multi-year partnership with Italian fashion brand C.P. Company who will become the Official Style Fashionwear Partner of the men’s first team.
C.P. Company will design an exclusive range of fashionwear to be worn by the team when travelling for UEFA Champions League Away fixtures.
The club’s football fandom has historic ties with the brand, who were a staple of the club’s identity in the 1980s and remain an important part of the fashion culture surrounding the club to this day.
C.P. Company will also support City in the Community’s (CITC) Healthy Goals programme, which will see the renovation of three community and school pitches over the course of the partnership.
Kaitlyn Beale, Vice President Global Partnership Sales at City Football Group, said: “We’re pleased to announce a new partnership with C.P. Company today. Both Manchester City and the Italian brand play a key role in football culture in the UK and beyond, with passionate followers and a shared commitment to embracing new trends and innovation.”
No value was given for the sponsorship.
Lorenzo Osti, President of C.P. Company, said: “Our partnership represents an exciting journey from Bologna to Manchester, where two visions, inspired by the same values, harmoniously merge. The aesthetic symbolism of the C.P. Company Goggle Jacket has become an icon for football fans, a project where sporting aspiration embraces and keeps its roots alive.”
Contact the writer of this story, Harry Ewing, at moc.l1725610598labto1725610598ofdlr1725610598owedi1725610598sni@g1725610598niwe.1725610598yrrah1725610598