July 12 – Sportradar and UEFA have announced a multi-year extension of their existing exclusive betting data rights agreement, expanded to include the non-exclusive right to distribute data to non-betting media.
No value or term was given for the extension which include sport integrity services with the distribution rights.
To support UEFA’s Anti Match-Fixing Unit, the cooperation includes Sportradar’s intelligence and investigation resources, bet monitoring, and education services to support the prevention, detection and investigation of match-fixing.
The agreement covers all of UEFA’s club and national team competitions, including the Champions League, Super Cup, Europa League, Conference League, Women’s Champions League, Women’s Euro 2025, the European Qualifiers to the 2026 FIFA World Cup, the European Qualifiers to UEFA Euro 2028, the UEFA Nations League, the 2025 & 2027 UEFA European Under-21 Championships, and UEFA international friendly matches.
Guy-Laurent Epstein, UEFA Marketing Director said: “Three years ago we embarked on a journey with Sportradar to tap into the value of match data for betting purposes. Sportradar brings to the table a wealth of experience in this field and we are delighted to be continuing this successful partnership for the next three years. As part of the agreement, we will also be continuing our long-standing cooperation to protect the integrity of UEFA and our member associations’ competitions.”
The UEFA renewal is an important piece of business for Sportradar who have been growing their US operations rapidly in the expanding North American online betting market.
Carsten Koerl, CEO Sportradar said: “We are thrilled to expand our partnership with UEFA, offering our clients and soccer fans worldwide unparalleled engagement and value through cutting-edge solutions and comprehensive data coverage. This agreement supports our strategic focus on selectively investing in long-term rights across key global sports, enabling ongoing innovation and enhancement of our offerings.”
Contact the writer of this story, Harry Ewing, at moc.l1725754688labto1725754688ofdlr1725754688owedi1725754688sni@g1725754688niwe.1725754688yrrah1725754688