July 17 – Tottenham Hotspur have announced a global brand partnership with crypto platform Kraken, which will become the club’s first Official Crypto and Web3 Partner, and the Official Sleeve Partner for its Men’s and Women’s teams ahead of the 2024/25 season.
Kraken will engage with the club’s fan base through exclusive content, fan pop-ups, and provide behind-the-scenes access to both Kraken and Tottenham Hotspur events.
The length and value of the deal remains undisclosed.
Ryan Norys, chief revenue officer, Tottenham Hotspur, said: “As a club that aims to drive innovation in everything we do, we are delighted to partner with yet another forward-thinking brand in Kraken – a true leader in its field, recognised throughout the web3 industry for its emphasis on education around the crypto ecosystem.”
Kraken have recently partnered announcement with Atletico Madrid and reinforce’s Kraken’s ongoing plans to grow its presence across Europe.
“Spurs supporters and the crypto community both have an undeterred and relentless passion for what they believe in,” said Mayur Gupta, Kraken’s chief marketing officer.
“Kraken has a vision that crypto, like football, should be accessible to everyone. We’re therefore thrilled to partner with Tottenham Hotspur to bring this inclusive financial technology to a larger audience of football fans.”
With Euro 2024 and the Copa America very much in the rearview mirror, Spurs are set to travel to South-East Asia for their pre-season tour. Across a week-long stint in the region, the club will face Vissel Kobe in Japan, followed by the K-League all-stars and FC Bayern Munich in South Korea.
They open the 2024/25 Premier League season versus newly-promoted Leicester City at the King Power Stadium on August 19.
Contact the writer of this story, Harry Ewing, at moc.l1731627979labto1731627979ofdlr1731627979owedi1731627979sni@g1731627979niwe.1731627979yrrah1731627979