July 19 – Eintracht Frankfurt have agreed a three-year deal with Kumho, which will see the Korean tyre brand become the club’s official tyre partner until 2027.
Marketing activation includes brand’ visibility throughout the stadium, hospitality packages, and joint social media activities. In addition to supporting the men’s team, the new tire partner will also support the Esports team, and joint campaigns are planned with EintrachtTech.
Kumho have partnered with Bundesliga Champions Bayer Leverkusen in the past as they have build brand awareness in the German market.
“We warmly welcome Kumho Tire into our circle of partners. With its innovative and sustainable approach, the company aligns perfectly with Eintracht, and we are well-equipped to support them in their goal of further establishing themselves in Europe,” said Axel Hellmann, CEO of Eintracht Frankfurt Football AG.
No value was given for the sponsorship.
Tony Lee, Head of Europe at Kumho Tire, added: “We aim to continuously increase our presence in Europe. A strong brand like Eintracht Frankfurt, known and beloved beyond Germany’s borders, assists us in this endeavour. Our corporate culture is based on trust, integrity, and sustainability – similar to that of Eintracht. Specifically, we are committed to developing products made entirely from sustainable materials by 2045.”
Eintracht Frankfurt are in North America for the beginning of their pre-season preparations, with matches lined up versus Liga MX’s FC Juarez on the July 26 and USL outfit Louisville City on July 31.
They have a tough Bundesliga season opening on August 26 away to Champions League finalists Dortmund at the Signal Iduna Park.
Contact the writer of this story, Harry Ewing, at moc.l1735232751labto1735232751ofdlr1735232751owedi1735232751sni@g1735232751niwe.1735232751yrrah1735232751