July 19 – International betting brand Parimatch has agreed an exclusive regional partnership with the Argentine Football Association (AFA).
Freshly unpacked from yet another Copa America victory this summer, the AFA look to continue their ‘strategic global expansion’ with Cyprus-based Parimatch, who are also looking for increased exposure to new audiences.
Now armed with over 55 commercial partners, the AFA is also looking to diversify its digital content strategy to reach an even broader audience – starting with producing content in five different languages.
Claudio Tapia, president of the AFA, highlighted: “We thank Parimatch, a leading brand in the gaming industry, for their decision to join the Argentine football family as regional sponsors of the Argentina National Team. AFA continues to take firm steps to expand its presence, consolidate strategic markets, and forge alliances with leading companies in each sector. This agreement enables our Association to be active and further strengthen our leadership in the world of football. We warmly welcome Parimatch as a Regional Sponsor of our Association.”
Through the partnership, Parimatch customers will have the opportunity to participate in official collectibles, get custom T-shirts signed by Argentina players, and “enjoy unique moments”.
Leandro Petersen, Commercial and Marketing Officer of AFA, said: “… Parimatch has chosen to partner with our Association and became the fifth Regional Sponsor. Together with Parimatch, we aim to strengthen our leadership position in the international market and particularly expand the fanbase of the Argentina National Team.”
Parimatch said: “We are delighted to partner with the Argentine Football Association as their Regional Sponsor. This collaboration marks a pivotal moment for Parimatch as we deepen our commitment to fostering football and providing unparalleled gaming experience for fans. Our alliance with AFA allows us to expand our brand footprint and engage passionately with football enthusiasts.”
Contact the writer of this story, Harry Ewing, at moc.l1734995407labto1734995407ofdlr1734995407owedi1734995407sni@g1734995407niwe.1734995407yrrah1734995407