July 25 – IMG has won the broadcast production contract for the Saudi Pro League (SPL) and Saudi Arabian Football Federation (SAFF) in a five-year partnership that will see it produce matches for the Roshn Saudi League (RSL), King’s Cup, and Saudi Super Cup, starting from the 2024-25 season.
IMG will introduce ‘advanced remote production technologies’, allowing them to oversee matches across multiple stadia on the same day, as they look to ensure that the production standards are maintained regardless of location.
Omar Mugharbel, CEO of the Saudi Pro League, said: “Our new production partnership marks a significant step forward for the SPL as we continue our transformation and growth on and off the pitch. Our collaboration with IMG reflects our commitment to bring world-class production standards to Saudi football with the league the central host producer.
The SPL launched its transformation strategy in early 2023, aligning with the country’s Vision 2030’s broader sports objectives and with the ambition to position the RSL among the top football leagues globally.
The strategy focuses on nurturing young talent, securing leading international footballers, and improving club governance while driving competitiveness on and off the pitch – particularly through the lens of broadcast partners.
Barney Francis, EVP of Studios at IMG, added: “Saudi Pro League is one of the most exciting and fastest-growing leagues in global football, with fans around the world now tuning in to watch thrilling action between some of the game’s biggest stars. In today’s battle for attention, it’s critical for rightsholders to take control of their narrative and innovate. We are excited to help SPL take its content offering and storytelling to the next level for viewers and broadcasters, and to provide opportunities for local broadcast and production talent to be part of the journey.”
Contact the writer of this story, Harry Ewing, at moc.l1734835398labto1734835398ofdlr1734835398owedi1734835398sni@g1734835398niwe.1734835398yrrah1734835398
