August 2 – FC Barcelona, who are moving towards completion of the Nou Camp stadium and the surrounding Espai Barça area, have agreed a five-year deal with ticketing technology specialists Fever.
Designated as the club’s ‘Official Ticketing Technology Partner’, Fever will deploy its technology as the back office engine room of an integrated Barcelona ticketing strategy from match tickets to other experiences at the club’s facilities.
While Fever will drive the Barca match ticketing and club experience integrated behind the main Barca web and mobile platforms, the company also has a bigger live entertainment ‘discovery’ platform at feverup.com and works with cities and events globally to boost ticket sales and engagement.
In essence it is more of a marketing platform that a pure ticketing one, with the core goal being to facilitate buying match tickets, tickets for events and various other experiences related to the club.
Juli Guiu, FC Barcelona marketing area vice president said: “This agreement with Fever strengthens FC Barcelona’s commitment to transforming its facilities into an international hub of innovation and adopting revolutionary technology to offer a unique experience with a great range of opportunities for members and fans who come to the future Espai Barça. This is also one of the key areas that FC Barcelona wishes to build on with regards to the refurbishment of Spotify Camp Nou, to have a personalized, 100% Barça experience worthy of the best team in the world.”
At the heart of the ticketing programme is the commitment to offering a unique and personalized experience to fans who visit the FC Barcelona facilities. Fever said it will implement their technology to optimise the sales process, including systems of personalized recommendations and a more intuitive, safe and rapid purchase experience.
Rocío Trujillo, Fever General Manager Southern Europe, said: “This agreement is a sign of Fever’s commitment to developing a global platform that is not just an improved experience for the user, but also provides our partners with access to a whole world of content and technology, regardless of the entertainment of the category.”
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