August 14 – The AFC has unveiled international technology brand TECNO as a global partner in a one-season deal covering the AFC’s 2024/5 club competitions – the AFC Champions League Elite, the Women’s Champions League, and the Champions League Two.
TECNO, who will be designated as an Official Global Supporter, was unveiled ahead of the League stage and group stage draws.
Datuk Seri Windsor John, the AFC General Secretary, said: “As the AFC enters into a new era of innovation and transformation spearheaded and driven by the revamp of our club competitions, we are delighted to welcome an entity that shares common values in global innovative technology brand, TECNO.
“We thank TECNO for recognising the ever increasing global appeal of the AFC’s world-class competitions, which are poised to herald unprecedented levels of growth in the coming years, and we look forward to working in close partnership with them to create more engaging moments with the passionate fans of Asian football.”
TECNO operate in more than 70 markets worldwide, with a particular emphasis on the evolving digital platforms in global emerging markets, with a wide range of smartphones, smart wearables, laptops and tablets, HiOS operating systems and smart home products.
Laury Bai, Chief Marketing Officer at TECNO, said: “This partnership embodies the shared values of passion, excellence and innovation between TECNO and the AFC. More than just a sponsorship, it is another milestone displaying TECNO’s ‘Stop at Nothing’ brand spirit as well as a celebration for both parties to embark on a new journey to create impactful experiences together for football fans,
‘This collaboration allows us to not only empower every Asian football fan to have more interactive and immersive experiences at matches through our advanced technology, but also build a deeper connection of shared passion between the entire football community.”
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