August 14 – Crypto.com has become a sponsor of the Champions League for the 2024–27 commercial cycle, the first cryptocurrency partner of the competition.
The three-year deal includes the UEFA Super Cup, with Crypto.com making its official debut at the 2024 edition featuring Real Madrid and Atalanta in Warsaw, Poland, tonight. The agreement also covers the UEFA Youth League and the UEFA Futsal Champions League.
As an official global sponsor, the cryptocurrency platform will benefit from brand exposure across in-game perimeter LED boards, media interview backdrops and broadcast sponsorship.
Guy-Laurent Epstein, UEFA marketing director, said: “We are thrilled to announce our new partnership with Crypto.com, one of the foremost supporters of some of the biggest sports teams and events in the world.
“This collaboration marks an exciting new chapter for the UEFA Champions League as we embrace innovative technologies to enhance the experience for our fans and community. Together with Crypto.com, we look forward to exploring new opportunities as we begin a new, exciting chapter of the premier club football competition.”
Steven Kalifowitz, chief marketing officer at Crypto.com, said: “This exclusive partnership with one of, if not the most popular competitions in the world, the UEFA Champions League, represents a significant step in our journey of engaging consumers through the most iconic global sporting events.
“We have successfully built the Crypto.com brand and community by producing innovative and groundbreaking moments and events in a way that others have not been able to replicate. Connecting our brand with engaged sports fans around the world has effectively grown our user base to over 100 million in pursuit of our mission of cryptocurrency in every wallet.”
The draw for the 36-team league phase of the new-look Champions League will take place in Monaco on August 29, ahead of the beginning of the tournament on September 17.
Contact the writer of this story, Harry Ewing, at moc.l1726071149labto1726071149ofdlr1726071149owedi1726071149sni@g1726071149niwe.1726071149yrrah1726071149