August 15 – Premier League side Chelsea have boosted their deal with forex traders TMGM with a multi-year extension which will see TMGM continue as the club’s Official Regional Online Forex and Trading Partner in the Asia-Pacific region.
Having first agreed a deal in 2023, the extended partnership will continue to engage Chelsea’s fanbase in the Asia-Pacific region by looking to leverage TMGM’s market presence across multiple language channels.
The expanded collaboration seeks to enhance brand visibility and strengthen TMGM’s position through a series of targeted activations. These efforts will encompass exclusive content, events, and experiences designed for TMGM clients and Chelsea supporters throughout the Asia-Pacific region.
Casper Stylsvig, Chelsea Football Club’s Chief Revenue Officer, said: “We are delighted to extend our partnership, and provide additional value to TMGM and its customers thanks to the broader rights of the deal.”
No value was given for the renewal.
Nick Yang, TMGM’s Chief Commercial Officer, said: “Our continued collaboration with Chelsea FC underscores our commitment to excellence and innovation. We are excited to integrate our trading expertise with the passion of Chelsea’s fanbase in the Asia-Pacific region. This partnership will create unique opportunities, foster deeper connections, and deliver exclusive experiences for both TMGM and Chelsea fans.”
Chelsea begin their Premier League campaign versus Manchester City at Stamford Bridge on Sunday afternoon.
Entering the campaign with a bloated squad, courtesy of nine transfers this window and with more on the agenda, manager Enzo Maresca faces a similar challenge to his predecessor Mauricio Pochettino of somehow balancing a huge 44-man squad.
Contact the writer of this story, Harry Ewing, at moc.l1734806383labto1734806383ofdlr1734806383owedi1734806383sni@g1734806383niwe.1734806383yrrah1734806383