August 16 – FIFA has announced Bank of America as an official sponsor for the 2026 World Cup, the first time the organisation has partnered with a bank.
The 2026 finals, which will be hosted across 16 cities – including 11 in the USA – will be the first to feature an expanded 48-team line-up.
The partnership will run until the end of the 2026 World Cup. No value was given for the sponsorship.
Bank of America has a history of supporting major sporting events, but this partnership with FIFA is its first foray into international football. The deal hopes to outline the bank’s commitment to sports as a vehicle for community building and international collaboration.
It also reflects the increasing trend of major financial institutions investing in global sports properties to enhance brand visibility and customer engagement.
FIFA President Gianni Infantino celebrated the partnership, stating: “We are extremely excited to welcome Bank of America as a global sponsor of this ground-breaking FIFA World Cup. Bank of America’s commitment to community engagement both domestically and globally aligns with our goals for the tournament and beyond, while its support of FIFA on an international basis is a major milestone for our organisation as we continue to serve our game for the benefit of the entire world.”
Bank of America join Anheuser-Busch InBev, McDonald’s, Mengniu Dairy, and Unilever as 2026 sponsors.
Bank of America Chair and CEO Brian Moynihan added: “Football connects the world like no other sport. FIFA World Cup 26 is a tremendous opportunity to celebrate the pursuit of excellence and how we deliver for our clients, teammates and the communities we serve across the U.S. and around the world.”
Contact the writer of this story, Harry Ewing, at moc.l1726390582labto1726390582ofdlr1726390582owedi1726390582sni@g1726390582niwe.1726390582yrrah1726390582