August 19 – Nottingham Forest have announced cryptocurrency brand Floki as the official cryptocurrency partner of the club.
No term or value was given for the sponsorship which will see the Floki branding will feature on advertising boards at the City Ground as well as on press conference and interview backdrops, and in the club’s matchday programme.
Floki will also pick up a presence on the club’s social media channels, with the brand mentioned in posts related to full-time scores for both the men’s and women’s senior teams, as well as in all substitution announcements.
Nottingham Forest chief operating officer, Paul Bell said: “We are delighted to welcome Floki as official partner and look forward to working closely with them as we head into the 2024/25 season. As one of the most innovative companies within this sector, we’re excited to work collaboratively with the Floki community.”
Forest are Floki’s first foray into Premier League marketing.
“Just as Nottingham Forest are building a future as a dominant force in world football, Floki is on the same journey to establish itself as one of the most successful brands in its sector, constantly challenging and innovating with brands like Valhalla,” said a company spokesperson.
Forest were held to a 1-1 draw in their Premier League curtain-raiser versus Bournemouth on Saturday afternoon. Despite both teams getting on the scoresheet, the headlines were focused on Forest’s Danilo who suffered a horrific leg injury in the opening minutes which ruled him out for the season just minutes after it had begun.
Contact the writer of this story, Harry Ewing, at moc.l1726804017labto1726804017ofdlr1726804017owedi1726804017sni@g1726804017niwe.1726804017yrrah1726804017