August 20 – Premier League Leicester City have unveiled a new partnership with LiteFinance, who become the club’s Official Trading Partner.
The collaboration comes off the back of Leicester’s return to Premier League action, where the Foxes held Tottenham Hotspur to a 1-1 draw in a thrilling encounter at the King Power Stadium last night.
The partnership will see LiteFinance benefit from a wide-ranging sponsorship inventory, including pitch-facing LED advertising and logo placement on interview backdrops, as well as a selection of digital advertising.
Leicester City Commercial Director, Dan Barnett, said: “This collaboration marks an exciting chapter for us as we continue to expand our global reach and connect with our fans in new and meaningful ways.
“We look forward to working closely with LiteFinance to bring unique opportunities to our supporters and further elevate the Club’s presence on the international stage.”
LiteFinance Chief Executive, Kristina Leonova, added: “We are excited to embark on this journey with Leicester City, a partnership that reflects our mutual commitment to excellence and innovation.
“It will allow us to connect with new audiences and create impactful experiences, while working to deliver on our promises and set new standards of success.”
The match against Tottenham saw veteran striker Jamie Vardy steal the show with a much-needed equaliser. As the 37-year-old left the pitch, he taunted Spurs fans by reminding them of the Premier League title in his cabinet.
The goal means that the Leicester legend is the most prolific over-30s goalscorer in Premier League history, having scored 103 top flight goals since he passed the age milestone seven years ago.
Contact the writer of this story, Harry Ewing, at moc.l1726165157labto1726165157ofdlr1726165157owedi1726165157sni@g1726165157niwe.1726165157yrrah1726165157