August 20 – Premier League holders Manchester City have agreed a new regional partnership with Yili which will see the Chinese dairy products producer become the club’s official dairy partner on a multi-year deal.
The agreement will make Manchester City branding and player profiles visible across Yili Group products in territories including China and Southeast Asia. The partners will also collaborate on content creation and campaigns targeted at the club’s growing number of fans in the region.
David Tang, Chief Executive Officer, City Football Group China, said: “Yili Group are an established and well-respected brand, with a large consumer base in the region and beyond and we look forward to working with them as we continue to grow our fanbase across China and Southeast Asia.”
Earlier this year Yili was a sponsor partner of the 2024 Asian Cup in Qatar.
Xu Ke, Vice President of Yili Group, said: “Yili and Manchester City Football Club have always been committed to providing consumers with high-quality and high-standard products and services, and it is precisely because of the highly compatible development concepts of both parties that we have reached this cooperation. Yili always adheres to the dream of World Integrally Sharing Health.
“Upholding the spiritual core of passion and love, we look forward to cooperating with Manchester City Football Club in brand promotion, event marketing, fan activities and other areas, and jointly helping the coordinated development of global sports and health.”
Contact the writer of this story, Harry Ewing, at moc.l1734803076labto1734803076ofdlr1734803076owedi1734803076sni@g1734803076niwe.1734803076yrrah1734803076