August 27 – Concacaf has launched itself into the youth gaming market in partnership with gaming and esports specialists GGTECH, with the first project being a football-specific Fortnite map, ‘Concacaf Kick-Off Stadium’.
The new initiative was launched at video game convention where Concacaf hosted an interactive Concacaf Kick-Off branded booth including a console arena, streaming cabin, and a photo opportunity with the Champions’ trophies of Concacaf’s premier competitions.
The aim of the platform, said Concacaf, is to connect younger audiences with the Confederation’s main football events and competitions, using entertainment spaces such as gaming, music, and influencers.
As part of the plan to create new forms of interaction between online gaming and football, the Fortnite map, to be called ‘Concacaf Kick-Off Stadium’, is featured as one of the maps for the Fortnite Latin America Final on Sunday, August 25, and available to gamers around.
Philippe Moggio, Concacaf General Secretary, said: “We are very excited to unveil our new youth brand Concacaf Kick-Off. Through this new platform, we are looking to reach younger audiences and introduce Concacaf to new trends, including in the world of gaming. We also look forward to working with GGTECH and many other partners to create entertainment opportunities to bring younger fans closer to Concacaf’s main events”.
The design for the Concacaf Kick-Off brand CEDIM, was developed by a design school in Monterrey, Mexico, in which students were tasked to bring to life a brand concept and core ideas by creating proposals, names, and logos.for the new brand. The brand essence is ‘a new game begins’.
Juan Diego Garcia Squetino, GGTECH Director of Business for the Americas, said: “There is no need to describe what football means to the entire audience, which is why we at GGTECH are very proud to be able to work alongside one of the most prestigious sports organizations in the world on its new strategy for young audiences. Welcome Concacaf to the new era of entertainment.”
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