September 2 – Pernod Ricard has unveiled a global partnership with Paris Saint-Germain, marking the first collaboration of its kind for the spirits and wine giant.
The four-year deal, starting with the 2024/25 season, will integrate Pernod Ricard’s portfolio of premium brands across PSG’s men’s and women’s football teams as an official partner and the handball team as an official provider.
Philippe Guettat (pictured left), EVP Global Brands at Pernod Ricard, said: “In recent weeks the whole world has observed how sport is about audacity, passion, and coming together; values that fully resonate with Pernod Ricard’s purpose of being Créateurs de Convivialité.
“Through this partnership with Paris Saint-Germain, we want to celebrate the beauty of togetherness and achievement, through the magic of sport. We will be cheering on PSG and their great ambitions for the upcoming seasons.”
No term or value was given for the deal.
Nicola Ibbetson (pictured right), director of partnerships and sponsorships at PSG, added: “We are delighted to collaborate with Pernod Ricard, a prestigious partner that embodies the same passion for excellence, conviviality, and elegance as Paris Saint-Germain. This partnership is a perfect synergy, where each brand enhances the other, and together, we will elevate the PSG and Pernod Ricard experience to new heights on the international stage.”
PSG are showing all the signs of retaining their Ligue1 crown even in the absence of former talisman Kylian Mbappe, as the Parisians stand as the only team in the league to generate three out of three wins to open the season.
They face Brest after the international break on September 14 ahead of their opening Champions League fixture at home to Girona on the September 18.
Contact the writer of this story, Harry Ewing, at moc.l1726694379labto1726694379ofdlr1726694379owedi1726694379sni@g1726694379niwe.1726694379yrrah1726694379