September 6 – The American gem in City Football Group’s global ownership portfolio, New York City FC, have announced Klutch Sports Group as the club’s agency of record for Founding Partnerships at New York’s first football-specific stadium, slated to open in 2027.
Klutch will spearhead the club’s go-to-market strategy, overseeing the sales process for the club’s premier partnership tier.
The ‘Founding Partnerships’- a key feature of the newly launched ‘Excelsior Partner Program’ – will offer an exclusive group of brands premium in-stadium entitlements and access to exclusive stadium inventory, and VIP experiences.
“There has never been a better time to be a soccer fan in New York City. We are planning to create the best soccer venue in the country that authentically represents our city, is embedded in the community, future-forward, and a model of sustainability,” said Brad Sims, New York City FC CEO.
“We are excited to work with Klutch on our ‘Excelsior Partner Program’ and are confident they will connect us with like-minded brands that share our values and excitement over the meteoric rise of the World’s Game in both the New York City market and nationwide. With our new home, our goal is to make New York City FC the flagship franchise in Major League Soccer and the hottest ticket in New York sports.”
Earlier this year, the New York City Council gave approval to the next phase of the Willets Point Redevelopment project, which includes the construction of New York City FC’s new stadium. The 25,000-seat venue will be the first fully electric stadium in both New York City and Major League Soccer, and will be entirely privately financed.
Set to open ahead of the 2027 MLS season, the stadium’s launch will follow the 2026 FIFA World Cup, with New York and New Jersey serving as host cities.
Andrew Feinberg, Head of Global Partnerships at Klutch, said: “We are excited to help New York City FC build something truly special for its global fan base and the entire community by aligning them with organisations and brands who resonate in both New York and international markets and whose ethos and values align with those of New York City FC.”
Contact the writer of this story, Harry Ewing, at moc.l1734829196labto1734829196ofdlr1734829196owedi1734829196sni@g1734829196niwe.1734829196yrrah1734829196