September 6 – The Saudi Pro League has announced TikTok as its digital partner for the 2024/25 season.
TikTok will introduce a dedicated SPL Exclusive Hub, a central space where fans can access content from the league’s clubs and partners. It will also look to increase exposure of the league worldwide to bring the SPL “closer to its expanding fanbase”.
In return, the SPL will offer exclusive content available only on TikTok, giving fans unique insights into the league, its clubs, and players.
Omar Mugharbel (pictured right), CEO of the Saudi Pro League, said: “The partnership between the Saudi Pro League and TikTok is a groundbreaking development for our sector in the region and represents a strategic leap into the future of sports entertainment. This is more than a partnership, it’s a digital revolution. We are harnessing TikTok’s power to transcend traditional engagement and offer our fans a canvas for creative expression and a suite of experiences tailored to their passion for football.
“We’re creating a realm where each fan has a front-row seat to the spectacle of the Roshn Saudi League, powered by the boundless creativity that TikTok embodies.
“The SPL Exclusive Hub on TikTok provides an immersive and interactive digital home for our passionate football fans. We are shaping the future of fan engagement and setting a global benchmark right here in the Saudi Pro League.”
Kinda Ibrahim (pictured left), TikTok’s GM for Operations in the Middle East, Turkey, Africa, Pakistan and South Asia, said: “By partnering with the Saudi Pro League, we are tapping into this strong affection for the sport and aligning with the league’s strategic vision to become one of the top football leagues globally. Through modernising the fan experience with a dedicated space for league content, clubs, and partners, we aim to strengthen the community of sports enthusiasts by providing them with more ways to connect and engage with exclusive content online.”
Contact the writer, Harry Ewing, at moc.l1731670376labto1731670376ofdlr1731670376owedi1731670376sni@g1731670376niwe.1731670376yrrah1731670376
