September 12 – Technology company SharkNinja has become the naming rights of the women’s A-League in a multi-year deal.
The newly inked partnership, which rebrands the women’s competition as the ‘Ninja A-League’, will see SharkNinja launch its naming rights deal through a series of collaborative initiatives. Among these is the continuation of the popular Dub Zone, a weekly magazine show spotlighting all the action from the A-League.
Additionally, a new junior pass will be introduced, offering fans under 16 free access to the first four rounds of the league, further enhancing engagement with the next generation of supporters.
SharkNinja, in partnership with the APL and Network Ten, has strengthened its commitment to growing the women’s game by increasing free-to-air coverage for the 2024/25 season. At least ten matches will now be broadcast on 10 Bold, aiming to further elevate the visibility of the women’s competition and expand its audience reach.
As part of the partnership, SharkNinja will also become a new Major Partner of the Isuzu UTE A-League.
Nick Garcia, A-Leagues Commissioner, said: “This partnership is another exciting step in the growth of the league, as we increase the investment in the game and expand our partnership group to help us elevate the league.
“SharkNinja joins the A-Leagues with aligned ambitions; to grow women’s football in Australia and New Zealand, increase the opportunities and pathways for players, and help make the game more visible and accessible for our fans. We can’t wait to see where we take the Ninja A-League Women.”
Garcia also referenced the league’s sponsorship with Liberty Financial that will now drop its naming rights deal but will continue as a partner.
“We want to also take this time to thank Liberty who has been a fantastic partner of the APL and supporter of the women’s game for the last three seasons. Liberty’s work in helping grow the A-League is not done, and they remain an integral Major Partner of the women’s and men’s leagues,” said Garcia.
James Boyle, Liberty Financial Chief Executive Officer said: “Liberty is delighted to be a major partner across the A-Leagues and welcome a new naming partner for the women’s league. We are proud of the partnership we’ve built since coming on board in 2021 and are excited to continue championing football in Australia and New Zealand.”
Contact the writer of this story, Harry Ewing, at moc.l1734977390labto1734977390ofdlr1734977390owedi1734977390sni@g1734977390niwe.1734977390yrrah1734977390
