September 18 – Rangers Football Club have extended their partnership with Kindred Group, home to Unibet and 32Red brands in the UK, which will see a new-look to the front of shirt sponsorship for the coming season.
Kindred’s Unibet brand will first-team shirts, while 32Red – which was the previous front-of-shirt sponsor – will continue to support the club as Training and Warm Up Kit Sponsor.
On team shirts Kindred’s responsible gambling message – ‘Zero% Mission’ – will also appear on the new shirts. Kindred said it is the only gambling operator to feature safer gambling messaging on front-of-shirt advertising in the UK.
Kindred’s Zero% Mission represents the brand’s ambition to reach 0% of its revenue derived from harmful gambling.
Sam Mead, General Manager UK, Kindred Group, said: “Kindred’s partnership with Rangers is British football’s longest running and one of the most impactful. Rangers are a club with a rich history, who have a passionate and loyal fanbase – so we are delighted to be partnering with the team once again.”
Kindred has partnered with Rangers for ten seasons, supporting the club’s community outreach efforts.
The collaboration will continue to support the Rangers Charity Foundation’s Team Talk initiative, which focuses on men’s mental health. Team Talk uses the club’s players, manager, and staff to engage men in conversations about mental well-being.
“We recognise that we are in the privileged position to support clubs and their communities – a responsibility we take very seriously. That’s why since we began working with Rangers, the basis of the partnership has always been to showcase the Rangers Charity Foundation’s wide-ranging work that is so important – including the men’s mental health initiative Team Talk. This fantastic work will continue over the course of our latest partnership,” said Mead.
No value was given for the new deal which will run for three seasons.
Rangers chief commercial officer, Karim Virani, commented: “Everyone at the club is absolutely delighted to extend our longstanding partnership with the Kindred Group. This partnership is the longest running of its kind in British football – and has helped the club enormously over what will be 15 years at the end of the deal we’ve announced today.
“Most importantly, we’d like to thank them for continuing their vital support of the club’s Foundation – especially through the Team Talk mental health initiative. The health and wellbeing of our local community is very important to ourselves and Kindred. We are all looking forward to the opportunity to continue driving forward new initiatives that will benefit both our supporters and the people of Glasgow.”
Contact the writer of this story, Harry Ewing, at moc.l1732585360labto1732585360ofdlr1732585360owedi1732585360sni@g1732585360niwe.1732585360yrrah1732585360