September 18 – Birmingham City have partnered up with Delta Airlines as its Official Airline Partner for the 2024/2025 season.
The partnership made its debut as Birmingham City defeated Wrexham in League One on Monday, with a superstar audience featuring former NFL legend Tom Brady, David Beckham and Gary Neville in attendance. Delta branding was visible on the Men’s First Team’s shirt sleeve and appeared on the club’s new digital screens and advertising boards at St. Andrew’s.
Delta branding will also appear on the club’s Women’s First Team shirt sleeve, starting with the Barclays Women’s Championship home match against Portsmouth on September 22.
The deal reflects the club’s growing international exposure and attraction to worldwide brands after Tom Brady took a minority shareholding in the former Premier League club a little over a year ago.
The boost in financial strength allowed the club to pursue a record-breaking transfer for former Fulham and England U21 striker Jay Stansfield, totalling over £15 million, the highest-ever fee for the English third division.
The club’s net spending totalled higher than Manchester City and Liverpool this summer.
Birmingham City owner and chairman of the Board, Tom Wagner, said: “We’re excited to welcome Delta to the Blues family. As we continue leveraging our resources to bring Birmingham City to a global audience, Delta’s vast network will help us connect our international fan bases and bring them and our team to new heights. Alongside brands like UNDEFEATED and Nike, Delta shares our vision to elevate the club. This marks the beginning of a defining era in our nearly 150-year history.”
Birmingham City chief executive officer and board member, Garry Cook, said: “Delta’s rally cry, ‘Keep Climbing’, resonates with the journey that Birmingham City is now on. Blues is going to be one of the most exciting stories in football in the next five years. Our teams are at the start of a transformational journey; our charitable Foundation is now helping hundreds of thousands of people across the city start to enjoy better lives; leading global brands are excited to partner with us due to the value we can bring; and our owners are spearheading one of the country’s largest infrastructure projects, the Sports Quarter, here in East Birmingham.”
Contact the writer of this story, Harry Ewing, at moc.l1732389144labto1732389144ofdlr1732389144owedi1732389144sni@g1732389144niwe.1732389144yrrah1732389144