September 20 – The second edition of the Champions Innovate initiative has been launched with a challenge to startup companies to develop concepts promoting physical activity and healthy lifestyles.
Champions Innovate is a collaborative partnership between UEFA, the City of Munich, the German Football Association (DFB) and UEFA Champions League commercial partners Mastercard and adidas. The aim is to leave a lasting impact on Munich, the 2025 UEFA Champions League final host city.
Mastercard will implement its vision of using the power of football to inspire the citizens of Munich with a digital innovation that makes sport – especially football – more inclusive and accessible. “Its aim is to remove the obstacles which prevent participation in organised sport,” said UEFA.
Adidas is seeking to harness the excitement of the Champions League final to make more fans, especially from the younger generation, fall in love with sport – encouraging them away from screens and to become more active.
The programme will run from this autumn with the application phase open until October 20. UEFA’s partners will mentor the selected startups throughout the process, holding workshops in winter and spring before the pilot projects are presented at a final showcase event in Munich two days ahead of the UEFA Champions League final.
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