September 20 – American Energy Drink company Reign Storm have signed as Chelsea Women’s Official Energy Drink Partner in a multi-year deal with the reigning Barclays Women’s Super League champions.
Having launched in the UK this summer following its launch in the US in 2023, Reign Storm’s branding will feature on the advertising board at Chelsea home matches.
Off the pitch Chelsea Women’s squad will create social media content to promote Reign Storm’s drinks that have just hit UK shelves.
Chelsea Football Club’s Chief Revenue Officer Casper Stylsvig said: “We are really pleased to welcome REIGN Storm as Chelsea Women’s Official Energy Drinks Partner. They have created an innovative energy drink which has shown its value in the U.S as a natural choice for new and existing energy drinkers, along with health-conscious individuals wanting to boost their active lifestyles with clean energy.
“Moreover, we really respect their brand values which are shared by our incredible Women’s team, with a sense of community and accomplishment at the heart of REIGN Storm’s approach with their customers driven by healthy and active lifestyles and doing things differently.”
No term or value was given for the deal.
Ben Ashlin, VP Brands Monster Energy Company, said: “We are looking forward to activating our partnership and adding value to the players and fans of the club. For a brand that celebrates and supports an active lifestyle, we are delighted to be operating at the pinnacle of the sport with Chelsea.”
Chelsea will debut their partnership in the WSL curtain-raiser versus Aston Villa to night at their 2,265-seater Kingsmeadow stadium.
Contact the writer of this story, Harry Ewing, at moc.l1726843965labto1726843965ofdlr1726843965owedi1726843965sni@g1726843965niwe.1726843965yrrah1726843965