September 23 – Manchester City has signed a multi-year sponsorship deal with luxury watchmaker Jacob & Co, marking the brand an official local partner.
The collaboration will see Jacob & Co produce a range of limited-edition timepieces inspired by iconic on-pitch moments in City’s history.
Additionally, Jacob & Co will become the presenting partner of selected Manchester City hospitality packages, including ‘The Icon Experience’ and ‘Champion’s League VIP Away Trips’, further integrating the brand with Manchester City’s fanbase and matchday experience.
Jonathan Lingham, Director of Commercial and Fan Support at Manchester City, said: “We’re pleased to announce our new local partnership with Jacob & Co. This partnership will help to elevate our existing fan experience and supplement our current hospitality offering to continue to provide unparalleled experiences to our home fans and travelling supporters.”
“Our fandom in the sports world continues to grow tremendously, especially in football. This partnership is the perfect opportunity for Manchester City fans to experience our ultra-premium custom products while representing their favourite city, team, and players,” said Benjamin Arabov, CEO of Jacob & Co.
The announcement comes as Manchester City looks to bounce back following a frustrating 1-1 draw against 10-man Arsenal at the Etihad, with Pep Guardiola’s side salvaging a point in the final moments. City face Watford in the EFL Cup on Tuesday before travelling to Newcastle for a crucial Premier League clash on Saturday.
Contact the writer of this story, Harry Ewing, at moc.l1727105585labto1727105585ofdlr1727105585owedi1727105585sni@g1727105585niwe.1727105585yrrah1727105585.