September 23 – LaLiga and TikTok have announced a landmark multi-year strategic partnership, positioning TikTok as the official digital content partner for the Spanish football league.
This collaboration, aimed at expanding LaLiga’s reach and enhancing fan engagement, will offer exclusive content to TikTok’s global community of over a billion users.
As part of the agreement, TikTok will become the go-to platform for distributing LaLiga’s official content. This includes special video formats designed specifically for the app’s creative and fast-paced environment.
Under the hashtag #InsideLaLiga, fans will gain access to behind-the-scenes footage, interviews, training sessions, and matchday moments, giving them unprecedented insight into Spanish football. TikTok creators will also be involved in this content strategy, adding their unique style to the coverage and further enhancing fan engagement.
Additionally, TikTok will serve as a priority innovation partner for LaLiga, its clubs, and players. This includes granting early access to new platform features and advanced content formats, allowing LaLiga to launch unique digital activations during key moments of the season, such as high-profile derbies, finals, and other significant events in the football calendar.
The collaboration will also see TikTok provide training sessions for LaLiga clubs and professionals, helping them improve their digital communication skills and make the most of the platform to connect with the global football community.
The partnership underlines LaLiga’s commitment to embracing innovation and reaching new audiences through digital media, as the league continues to expand its presence beyond traditional broadcasting.
The deal officially came into effect this weekend, with LaLiga’s TikTok profile already rolling out exclusive content from matchday events.
Contact the writer of this story, Harry Ewing, at moc.l1727106894labto1727106894ofdlr1727106894owedi1727106894sni@g1727106894niwe.1727106894yrrah1727106894.