October 3 – Arsenal has teamed up with London-based luxury streetwear brand Aries to launch a limited-edition collection featuring a range of apparel and accessories.
The exclusive collection, available from today, includes a variety of items such as knitwear, jackets, tees, caps, denimwear, and jewellery.
Adam Gardiner, Marketing Director at Arsenal said: “Our collaboration with Aries is a celebration of two brands, rooted in London culture coming together to create something unique for our supporters. This is another first where fashion meets Arsenal in a way that’s distinctive to our club. It’s been a pleasure to work together to craft a collection that puts our supporters and players at the heart of our creativity.”
As part of the campaign, Arsenal stars Martin Odegaard, Bukayo Saka, Declan Rice, Alessia Russo, and Beth Mead join forces with high-profile supporters like Ghetts, ShyGirl, Lava La Rue, Kaya Scodelario, and Knucks, celebrating the ‘Arsenal Faithful’ in the unique collaboration.
Declan Rice, Arsenal midfielder, said: “This collection looks incredible… I’m passionate about fashion and after walking in London Fashion Week, it feels great to be involved in this collaboration.”
Sofia Prantera, Founder & Creative Director, Aries added: “When you walk into Emirates Stadium you are always struck by its diverse supporter groups represented by a sea of banners hanging all around you, and how these groups are brought together by this shared common experience.
“Our collaboration with Arsenal is a natural expression of where we are based in north London, and the people and locations that inextricably and authentically link our two brands and communities.
“The campaign was inspired by the shared experience of supporters and community; one that unites us despite our different creeds, beliefs, backgrounds, traditions, and the almost spiritual role football can play in uniting supporters in a shared emotional experience.”
Contact the writer of this story, Harry Ewing, at moc.l1727997408labto1727997408ofdlr1727997408owedi1727997408sni@g1727997408niwe.1727997408yrrah1727997408