October 11 – The Australian Professional Leagues (APL) has extended its partnership with Boost Mobile, solidifying the telco brand as an Official Partner for both the Isuzu UTE A-League Men’s and the Ninja A-League Women’s competitions.
This new deal strengthens Boost Mobile’s presence in Australian football, building on its previous role as the Official Telco Partner for the 2023/24 A-Leagues Finals Series and A-Leagues All Stars matches.
The partnership reflects continued commercial growth and investment in Australia’s top-tier football leagues, particularly in the women’s side of the sport which continues to keep pace with the men in Oceania.
Commenting on the partnership extension, Jason Haynes, Boost Mobile CEO said: “Our initial partnership with the A-Leagues late last season was a tremendous success, giving us a first-hand glimpse into the passion of Australian football fans and the significant impact that sport has on communities across the country.
“With over 2 million participants, football is one of the fastest-growing sports in Australia and is firmly embedding itself into our culture. We are particularly excited to see the growth in inclusivity and the increasing number of women entering the sport. Through this partnership extension, Boost Mobile looks forward to enhancing the fan experience in a meaningful way, reflecting our commitment to supporting our amazing consumers. We felt warmly welcomed by the football family and are eager to introduce our brand to even more Australian sports fans.”
Ned Negus, A-Leagues chief commercial officer added: “We’re thrilled Boost Mobile have committed to extending their support of the A-Leagues… After seeing how Boost brought this Partnership to life in the 2024 Finals Series, notably through increasing the capacity for our grand Final to allow more fans to attend, we’re excited to work with them to deliver equally impactful activations for the upcoming season, which will actively support the continued growth of our Leagues.”
The Men’s A League will continue after the international break on October 18, with the Women’s league set to kick off November 2.
Contact the writer of this story, Harry Ewing, at moc.l1728683195labto1728683195ofdlr1728683195owedi1728683195sni@g1728683195niwe.1728683195yrrah1728683195