October 18 – Juventus have signed a sleeve sponsorship deal with wealth management group Azimut in a partnership that will make its debut in the Nerazzurri’s Serie A match versus Lazio on Saturday.
The Azimut logo will feature on the left sleeve of the Juventus jersey in Serie A as well as in Coppa Italia, UEFA Champions League and 2025 Club World Cup matches. Azimut will also have exposure on the LEDs on the sidelines at the club’s home, the Allianz Stadium, during league and Italian Cup matches.
In addition to the appearance of the main company brand, Beewise – the Group’s investment app designed mainly for young people – will also be marketed through the partnership, targeting a wider audience.
“We are proud to announce this partnership, with a company that is a leader in Italy and which, like Juventus, has a strong international presence,” said Francesco Calvo, Juventus’ Managing Director in Revenue & Institutional Relations.
“The constant drive towards innovation and attention to new generations have always been values that lead every action of our club, and being able to count on a partner like Azimut that not only shares these values, but also translates them into reality through the services provided, represents a decisive and concrete step forward in the direction we intend to pursue.”
No value or term was given for the deal;
Matteo D’Ettorre, Strategic Director of Azimut Capital Management and Managing Director of Azimut Financial Insurance, commented: “It is a collaboration founded on shared values, such as the pursuit of excellence, teamwork and a constant commitment to innovation. With this partnership we continue our commitment to excellence and the enhancement of the Group’s successful path in asset management in Italy and worldwide.”
Juve will host Lazio on Saturday ahead of a return to Champions League action versus VfB Stuttgart on Tuesday. As things stand, the Old Lady are one of seven teams with a perfect six-point record in Europe.
Contact the writer of this story, Harry Ewing, at moc.l1735007404labto1735007404ofdlr1735007404owedi1735007404sni@g1735007404niwe.1735007404yrrah1735007404