November 7 – Premier League side Aston Villa have agreed a multi-year partnership with Vodka brand Nemiroff as the club’s new Official Vodka Partner.
The multi-year partnership with Aston Villa will see Nemiroff Vodka’s marketing assets displayed across Villa Park on matchdays and hospitality experiences during Premier League, FA Cup and UEFA Champions League matches.
Chris Heck, president of business operations at Aston Villa, said: “This partnership with Nemiroff Vodka comes at an exciting time for both organisations as we look to grow our international presence.
“Their drive for continuous innovation and authentic collaboration with best-in-class partners chimes perfectly with our core ethos and we very much look forward to working together.”
The value of the deal was undisclosed. It was not clear whether Nemiroff Vodka had included distribution at Villa Park as part of the agreement.
Yuriy Sorochynskiy, CEO at Nemiroff said: “Nemiroff has a long-standing history of global sports partnerships, and our expansion into football is an exciting next step. Football, like Nemiroff, embodies passion, unity, and the celebration of moments that bring people together.
“We are thrilled to embark on this exciting partnership with the top tier of English football – Aston Villa, a club that mirrors our global ambitions and dedication to excellence. Same as Aston Villa, we are rooted in 150 years of tradition yet fuelled by an unwavering pursuit of innovation and growth.”
Villa suffered their first loss in the UEFA Champions League on Wednesday night at the hands of Club Brugge. In the Premier League, Villa will be hoping to bounce back from a loss versus Spurs last weekend with a win away to Liverpool on Saturday.
Contact the writer of this story, Harry Ewing, at moc.l1733019879labto1733019879ofdlr1733019879owedi1733019879sni@g1733019879niwe.1733019879yrrah1733019879