November 8 – German car maker Volkswagen is a new sponsor of the Bulgarian Football Cup tournament, though bookmaker Sesame remains the tournament’s main sponsor.
The agreement was announced by president of the Professional Football League of Bulgaria (BPFL) Atanas Karaivanov.
“I congratulate our newest partner Volkswagen Bulgaria. I am glad that in these difficult economic times, more and more companies are looking at partnerships with football in our country,” said Karaivanov before the draw ceremony for the quarter finals of the tournament, which took place in the completely renovated Volkswagen Bulgaria shopping center in Sofia.
It is not clear how long the partnership between the Professional League of Bulgaria and Volkswagen will last, nor what the value of the deal is.
“I would like to thank to the Bulgarian Football Union and the Professional League for the decision to hold the draw in our shopping center and also for the extended hand to start cooperation. Volkswagen is a global partner in world football. The company was a sponsor of the last two European championships as well as the World Cup in Qatar. Volkswagen is the owner of Wolfsburg Football Club and the main sponsor of the German Cup for the last twenty years. I wish everyone success and lots of emotions to the fans”, said Nestor Nestorov, the brand manager for Volkswagen Bulgaria.
Volkswagen is not the first car company to be a partner of the Bulgarian Cup tournament. From 1997 – 2011, the tournament naming rights were held by Ford.
In its current version, the tournament will continue with the title Sesame Cup of Bulgaria.
Contact the writer of this story, Alexander Krassimirov, at moc.l1734803072labto1734803072ofdlr1734803072owedi1734803072sni@o1734803072fni1734803072