November 21 – AS Monaco have unveiled a new partnership with Apollo Tyres, which will see its premium tyre brand Vredestein feature on the club’s jersey sleeve for all Ligue 1 matches during the 2024-25 season.
The Vredestein logo will debut during Monaco’s match against Brest on Friday (November 22) displayed on the left sleeve of the kit.
The agreement includes Vredestein branding on LED displays at Stade Louis-II and exclusive campaigns targeting AS Monaco’s 25 million social media followers. This partnership aims to amplify Vredestein’s presence among Monaco’s global fanbase and the broader football audience.
The deal comes as the Indian-owned Apollo Tyres, who are headquartered in the Netherlands, look to further solidify its position in competitive football, complementing its existing partnership with Manchester United.
Yves Pouliquen, Vice President Commercial Europe d’Apollo Tyres, said: “This partnership is an exciting opportunity to strengthen Vredestein’s presence in one of our key markets. AS Monaco’s rich history and commitment to excellence mirror our focus on performance and innovation. We look forward to building a successful relationship with the club and celebrating its achievements this season.”
Thibaut Chatelard, marketing and revenue director at AS Monaco, added: “This collaboration makes sense in view of the values we share, such as the constant pursuit of performance and excellence. There’s no doubt that this new support will be precious for the rest of our season, which promises to be thrilling.”
Contact the writer of this story, Harry Ewing, at moc.l1732209366labto1732209366ofdlr1732209366owedi1732209366sni@g1732209366niwe.1732209366yrrah1732209366