November 25 – Football Australia has unveiled Hahn as the naming rights sponsor of the Australia Cup. From 2025, the competition will officially be known as the Hahn Australia Cup under a three-year agreement.
The Australia Cup features over 750 clubs from across the country, bridging grassroots and professional football.
Football Australia CEO James Johnson said: “This exciting partnership marks a significant moment for the Australia Cup, and we’re thrilled to welcome Hahn as the naming rights partner for this extraordinary competition.
“The Hahn Australia Cup represents more than just a football tournament; it brings together grassroots players, officials, fans, and communities from across the country in a shared celebration of the game. This partnership with Hahn, one of Australia’s most popular beer brands, aligns perfectly with our vision for the Australia Cup, and we’re excited about the impact this collaboration will have on Australian football.”
The brewers will also be designated the Official Beer of the Australia Cup. Football Australia and Hahn have pledged work together to continue to grow the competition and provide new opportunities for football fans to engage within it.
Lion Australia Managing Director, James Brindley, said: “We’re incredibly proud to partner with Football Australia as the official beer and naming rights partner of the Australia Cup. The Hahn Australia Cup is a competition that pits park footballers against professionals in the ultimate David vs Goliath matchup.
“Aussies love to back an underdog and every year the Australia Cup delivers ‘Cupsets’ that engage and inspire players and supporters alike. Hahn is here to celebrate the on-field moments that forge lifelong bonds and become the stuff of legend in months and years to follow.”
Contact the writer of this story, Harry Ewing, at moc.l1732548393labto1732548393ofdlr1732548393owedi1732548393sni@g1732548393niwe.1732548393yrrah1732548393