November 28 – Swiss sports marketing agency Infront, the media, betting, and technology partner of France’s Ligue de Football Professionnel (LFP), has partnered with Genius Sports to implement improved tracking technology across Ligue 1 and Ligue 2.
Infront oversees betting rights, selected media rights, and digital technology services through its innovation division, Infront Lab. Genius Sports will provide data and tracking systems that will enhance player analysis, game insights, and audience engagement across France’s top two divisions.
Martin Aurenche, LFP Media Chief Media Officer said: “Infront has demonstrated their commitment to ensuring the LFP remains at the forefront of football innovation through this partnership. We are excited to see what GeniusIQ will bring to our league in terms of cutting-edge data insights, enhancing not only the fan experience but also providing clubs and coaches with invaluable tools to elevate their performance.”
The system, powered by GeniusIQ, will offer a unified platform for capturing and analysing data, which the LFP will use to support training, in-game decision-making, and post-match reviews.
Broadcasters will also have access to real-time tracking data to create graphics and commentary points.
Chris Catling, Head of Infront Bettor, said: “The appointment of Genius Sports is a testament to Infront and LFP’s shared commitment to innovation. It will enhance both the fan experience whilst also empowering clubs and coaches with tools that drive performance and strategy. The LFP continues to be a dynamic partner and together we are charting a course for the future of football that is both exciting and transformative. Our intention will always be to provide the best technology available to our partners, either in-house or via trusted third parties.”
Contact the writer of this story, Harry Ewing, at moc.l1732809060labto1732809060ofdlr1732809060owedi1732809060sni@g1732809060niwe.1732809060yrrah1732809060