January 6 – The Asian Football Confederation (AFC) has renewed its partnership with MATCH Hospitality Asia, appointing them as the exclusive provider of the commercial hospitality programme for the AFC Asian Cup Saudi Arabia 2027.
MATCH Hospitality will roll out a multi-tiered hospitality programme across Saudi Arabia, offering fans a premium match-day experience at Asia’s premier men’s national team competition.
Building on the success of the AFC Asian Cup Qatar 2023, which attracted over 1.5 million spectators and hosted 40,000 hospitality guests, the AFC aims to raise the bar even further in 2027.
Datuk Seri Windsor John, the AFC General Secretary, said: “The AFC is firmly committed to building on the resounding success of the record-setting AFC Asian Cup Qatar 2023 and the extension of our partnership with MATCH Hospitality Asia represents another decisive step in our efforts to provide our passionate fans with an unrivalled match experience.
“We look forward to working closely with MATCH Hospitality Asia as we strive to stage the greatest-ever edition of Asia’s crown jewel in Saudi Arabia in 2027.”
Enrique Byrom, chairman of MATCH Hospitality Asia said: “The whole MATCH Hospitality Asia team is very proud to have been appointed for a second consecutive AFC Asian Cup as the exclusive Official Hospitality Provider and we are certain that this next edition of the Asian Cup will yet again provide an exceptional sporting experience for fans.
“We very much look forward to applying our expertise and experience to the event and working in close collaboration with the AFC and Local Organising Committee to deliver an outstanding Official Hospitality Programme.”
Contact the writer of this story, Harry Ewing, at moc.l1736291197labto1736291197ofdlr1736291197owedi1736291197sni@g1736291197niwe.1736291197yrrah1736291197
